Ray Franscioni is a third generation Monterey County farmer. His grandfather, Silvio Sr., immigrated from Switzerland in the late 1800’s and settled along the Salinas River in the heart of the Santa Lucia Highlands, where he began farming. Originally, the family farmed feed for their dairy cows—they were Swiss, after all. Eventually though, they—like most settlers of the area—discovered the richness of the soil and began farming other crops. Over the past twenty years, Ray, his family, and dedicated staff have gained a reputation for meticulously cultivating the finest grapes and providing them to some of the industry’s best known producers.

More than a decade ago, Ray and his family embarked on a mission to craft wines from their own grapes. From the Santa Lucia Highlands, Paicines and Monterey County, Ray Franscioni and family offer their limited Puma Road and Lilia releases—wines proudly and equally representative of a two decade dedication to the science of growing, and to the craft of wine-making.

Soledad Tasting Room

32075 River Road
Soledad, CA 93960



Roadhouse Wine Bar

2999 Monterey Salinas Hwy
Monterey, CA 93940


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